BigBallinStalin wrote:So how many paying customers are there?
And how much has that figure grown by year?
How many "active" players are there?
It doesn't lack effective marketing, it lacks effective customer service. And the primary problem for that rests with the absolute and complete lack of lackattack activity, in my opinion.
We'll agree that it lacks effective customer service, but I still contend that effective marketing is still lacking. This site is awesome, and although I don't have any market research on the target market for Risk online games, I'm still unconvinced that ConquerClub is garnering the largest, active customers it potentially can.
There's something wrong with the satisfaction of first-time customers. When I first joined this site, I had no idea what I was doing, and it took me a bit to go through the fora, but I ignored the fora for awhile, since there was so much clutter. It was overwhelming, and that might dishearten new customers.
Lackattack himself doesn't need to be active, unless we consider him to be the equivalent of the CEO, who links the company with the external environment... but does CC really need a CEO, or similar position? And does Lackattack really need to be the one guy for this job?