What do you suppose the creative director behind this ad was thinking when he made it? You have 578 pixels of space and you use 80% of it to slap up a grainy photo of a sketchy-looking guy with baggy eyes - possibly a serial killer - wearing a weird combination of hospital scrubs and a bike helmet. I feel like the ad copy, instead of reading "Click Here to Jump Into Ireland," could say "Come to Ireland for the Rape of a Lifetime."
