WHAT IS 365BLACK?
At McDonald's®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind 365Black.com. It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's. Plus, you can also have a chance to win exciting once-in-a-lifetime opportunities. So make sure you visit often — you just might get inspired.
Like the unique African Baobab tree, which nourishes its community with its leaves and fruit, McDonald's has branched out to the African-American community nourishing it with valuable programs and opportunities.

If I were black, I'd like to think that I would flip McDonald's the bird with their condescending bullshit and thinking that I need my race "celebrated" every day of the year.
It would be nice if McDonald's could nourish its customers with some fucking nutritional content in their lard-based cardboard products.