natty_dread wrote:#1. please show where it says that the Occupy movement has actively sought sponsorhip from Ben & Jerry's, rather than the company just latching on to the cause on it's own
I never claimed they did. When one gets played as a puppet it's usually not by request.
natty_dread wrote:#2. please show where it says Unilever has anything to do with the Occupy movement... since from what I gathered from the link you posted, Ben & Jerry was acting on it's own, Unilever simply allowed it to do it because it considers it "beneficial for the brand"
Ben & Jerry's is the ice cream division of the Unilever Corporation. It does not have a controlling mind independent of Unilever, in both the legal and practical sense. Ben & Jerry's is just a brand segment of Unilever, in the same way that Lipton Tea, Degree Deodorant, Axe Body Spray, Suave Shampoo, etc. are brands of the Unilever corporation. To engage different consumer segments brands are given unique identities, which is the core of the marketing experience.
Ben & Jerry's, for instance, is marketed toward 18-35 year old people who identify as "Experiencers" on the VALS consumer segmentation scale (http://en.wikipedia.org/wiki/VALS). Unilever marketing managers working on the B&J accounts, therefore, invest money doing things like product sampling on college campuses, donating $10 to gay rights groups and then spending $1000 on ads telling people how they donated money to said groups, etc.
Chicken Tonight, however - another Unilever brand - is marketed toward 45+ women who identify as "Makers" on the VALS consumer segmentation scale. Unilever marketing managers working on these accounts run ads showing wholesome families in magazines like Better Homes & Gardens, sponsoring Country-Western bands, doing product sampling at Tea Party rallies, etc.
I'm far from an expert, but unless
this article is full of bullshit, B&J seems like a decent company: they use fair trade ingredients and stuff like that, and their company was pretty much sold against their will to Unilever.
Just last year the Ice Cream division of Unilever (which is promoted as "Ben & Jerry's") was forced to stop labeling their ice cream as "all natural" after it was discovered they were lacing it with alkalized cola and enhanced corn syrup.
To be clear - Ben & Jerry's is not a company. Ben & Jerry's is the consumer-facing name of the Ice Cream Division of the Unilever Corporation, a $60 billion multi-national corporation whose CEO makes $40 million/year. The Ice Cream Division of Unilever (which is promoted as "Ben & Jerry's") sells a majority of their product through Wal-Mart, Target and other worker-raping chain stores, meaning a percentage of every dollar you spend on Unilever ice cream goes to support the major shareholders of Wal-Mart (AKA "the 1%").
Let me know if you have any other questions!
Yours in Professionalism,
Saxers Snackin' on Crackers